Alabama athletics hits revenue record, outpaces SEC peers

Alabama athletics hits revenue record, outpaces SEC peers

After a year of COVID-19-related financial turmoil, the Alabama athletics financial report is back on solid ground.

The school reported a record $214.4 million in revenue for the first fiscal year after the main impact of the global pandemic rocked the collegiate athletics world. Spending also increased past pre-pandemic levels but the athletics department still finished the fiscal year with a profit of $18.5 million, according to the financial report filed to the NCAA and obtained by AL.com through a public records request.

That surplus is earmarked to finance existing debt for completed construction projects, an Alabama spokesperson said.

The $214.4 million of revenue would have ranked third-highest nationally in the last year before COVID-19 hit behind only Oregon’s $391.8 million and Ohio State’s $233.9 million, according to USA Today’s database.

Revenues at Alabama jumped more than $34 million in the 2022 fiscal year that spanned July 2021-June 2022. A return to full-capacity stadiums and arenas fueled that rebound as ticket revenue jumped from $7.4 million in 2021 to $44.2 million a year later. That $44.2 million figure is nearly $5 million more than the income from the last season before the pandemic limited capacity to 20% of Bryant-Denny Stadium.

Looking strictly at football, Alabama revenues hit a record $130.9 million (up from $110 million pre-pandemic) with a profit of $52.3 million that helped fund the rest of the department.

A few other SEC schools reported their financial reports recently. Arkansas revenue sat at $152.5 million while LSU brought in $199.3 million (compared to Alabama’s $214.4 million). Profit at Arkansas was $8.2 million while LSU’s was $6.5 million (compared to Alabama’s $18.5 million).

School FB revenue Total revenue Total profit
Alabama $130,868,208 $214,365,357 $18,483,446
LSU $95,104,156 $199,309,282 $6,538,893
Arkansas $83,679,224 $152,513,755 $8,194,714

The Alabama rebound in 2022 also came without the help from the SEC that kept 2021 profitable. Each school received $23 million from the league, keeping Alabama in the black. Without it, the Alabama athletics department would have lost $13.4 million in 2021.

Beyond ticket revenue, a few other line items saw increases in 2022. Contributions jumped by $17.5 million to a record $52.3 million while media rights saw a more modest $2.9 million bump to $53.6 million.

In terms of expenses, the biggest increases were directly related to the pandemic. Guarantees for non-conference games went from $306,433 without non-SEC football games in the 2020 season back to $4.9 million for the 2021 season (2022 fiscal year). Recruiting trips were banned at the height of the pandemic, dropping that expense to $734,399 before moving back to $3.9 million with coaches and recruits able to travel again.

Last three years of Alabama financials show recovery

Revenue 2020 2021 2022 2022 change
1. Ticket sales $39,360,461 $7,406,322 $44,211,016 $36,804,694
2. Direct gov. supp. $0 $4,417,782 $0 -$4,417,782
3. Student fees $0 $0 $0 $0
4. Direct instit. supp. $6,431,600 $7,436,011 $14,956,762 $7,520,751
5. Less – transfers to instit. -$5,423,655 $161,450 -$6,199,127 -$6,360,577
6. Indirect instit. supp. $3,560,034 $2,991,279 $2,621,236 -$370,043
7. Guarantees $2,388,877 $20,480 $84,000 $63,520
8. Contributions $19,699,667 $34,810,706 $52,330,947 $17,520,241
9. In-kind $981,680 $829,500 $782,353 -$47,147
10. 3rd party comp. $0   $0 $0
11. Media rights $49,620,557 $50,750,672 $53,614,078 $2,863,406
12. NCAA distrib. $749,569 $3,056,420 $2,975,875 -$80,545
13. Conference distrib. $11,934,414 $39,855,781 $12,223,365 -$27,632,416
14. Program, novelty sales $9,912 $3,826 $6,455 $2,629
15. Royalties, Licensing, ads $13,020,960 $14,064,127 $15,160,050 $1,095,923
16. Sports camp rev. $319,587 $852,174 $1,878,146 $1,025,972
17. Endowment/Investment $8,669,964 $4,419,683 $7,793,087 $3,373,404
18. Other $36,744,898 $4,663,326 $5,126,095 $462,769
19. Bowl revenue $1,682,163 $4,383,647 $6,791,019 $2,407,372
TOTAL OPERATING REVENUE $189,282,549 $179,800,409 $214,365,357 $34,564,948
Expenses 2020 2021 2022 2022 difference
20. Student aid $17,365,698 $18,482,839 $18,952,318 $469,479
21. Gauarantees $4,583,000 $306,433 $4,963,000 $4,656,567
22. Coaching salaries $30,821,496 $34,207,110 $35,145,423 $938,313
23. 3rd party salaries $0 $0 $0 $0
24. Support staff compensation $32,183,991 $31,289,252 $34,278,979 $2,989,727
25. 3rd party support comp. $0 $0 $0 $0
26. Severence $850,044 $993,680 $612,003 -$381,677
27. Recruiting $3,396,572 $734,399 $3,824,089 $3,089,690
28. Team travel $5,464,311 $6,532,726 $7,079,927 $547,201
29. Equipment $3,448,983 $3,091,793 $3,228,551 $136,758
30. Game expenses $8,048,587 $4,593,765 $9,054,652 $4,460,887
31. Fundraising/marketing $3,718,321 $2,680,210 $4,768,059 $2,087,849
32. Sports camps $725,324 $374,719 $788,310 $413,591
33. Spirit groups $512,024 $204,408 $606,206 $401,798
34. Debt service, leases, rentals $23,822,661 $23,882,312 $22,395,628 -$1,486,684
35. Direct overhead, admin. $9,327,264 $12,655,492 $14,577,963 $1,922,471
36. Indirect institutional support $3,560,034 $2,991,279 $2,621,236 -$370,043
37. Medical expense, insurence $3,022,769 $7,689,965 $4,028,239 -$3,661,726
38. Membership dues $160,549 $377,565 $327,931 -$49,634
39. Meals $854,409 $775,044 $918,301 $143,257
40. Other expenses $17,356,340 $11,814,678 $18,502,145 $6,687,467
41. Bowl expenses $2,921,416 $4,212,006 $7,292,345 $3,080,339
Total operating expenses $173,141,125 $170,191,728 $195,881,911 $25,690,183
PROFIT $16,141,424 $9,608,681 $18,483,446 $8,874,765