Want to see Morgan Wallen at his Alabama beach fest? It’ll cost you.
Are you ready to fork out a grand to see Morgan Wallen on the beach in Gulf Shores this spring? How about $20,000?
It’s a serious question, for anyone interested in finding their way into the Sand in My Boots festival. A survey of the marketplace shows that there aren’t many tickets being offered for sale, and it’s a seller’s market.
Back in mid-October, organizers of the annual Hangout Music Fest announced that the 2025 event would be replaced with something called Sand in My Boots.
They presented it as a one-year takeover starring, and curated by, country mega-star Morgan Wallen. While the event will be presented mostly by the same producers and will use the same beach site, it’ll feature a country-oriented lineup diversified by a selection of rock, pop and rap acts.
The roster includes Post Malone, Brooks & Dunn, 3 Doors Down, Hardy, Riley Green, T-Pain, Wiz Khalifa and more.
The change caused consternation among many of the Hangout Fest faithful, leavened by jubilation among Wallen’s fan base. Any uncertainty about its prospects was quickly resolved by a slam-dunk at the box office, with organizers announcing that it took only about two hours to achieve a full sellout. (We have to go all the way back to 2014 to find an early Hangout Fest sellout, and that didn’t happen until the last few weeks before showtime.)
Christmas Day will make it exactly two months since the Sand in My Boots sellout was announced. If you missed the boat on that October sale and you want to stuff festival passes in somebody’s stocking, you’re in for some pain. Four-figure pain, at a minimum.
All the information presented here comes with a couple of big caveats. The first is that AEG Presents takes a very dim view of reselling in its Festival Ticket Terms, which are linked on the Sand in My Boots site. The legal boilerplate is thoroughly ominous.
“All publicly sold Tickets are for use by the original authorized purchaser and their invited guest(s) only (each an ‘Authorized Purchaser’), and are not transferable by the Authorized Purchaser, any of their invited guests, or any other person. … Tickets obtained from unauthorized sources may be counterfeit and are worthless. … Resale or attempted resale of Tickets is grounds for termination of the license [to enter the event property] and cancellation of the Ticket.”
Nonetheless, prominent resellers such as StubHub, Seat Geek and even Ticketmaster have Sand in My Boots passes on offer.
Bear in mind that they’re not offering to sell tickets from supplies on hand, they’re brokering a ticket transfer between you and whomever has the tickets.
They offer guarantees, but the bottom line here is that you want to keep the words “let the buyer beware” in mind. Especially if you’re thinking about a transfer through less formal channels.
Another caveat: There don’t appear to be a lot of tickets on the market, with each site offering no more than a few dozen, so the prices we’re seeing are anecdotal. It remains to be seen what the market will bear. It’s easy to ask $20,000 for a Super VIP pass, but only time will tell if sellers can actually get it.
Speaking of time, there’s a lot of it between now and late May. The supply of tickets on the market could rise or fall, and a variety of factors could affect demand. Wallen may release a new album early in 2025, and it certainly helps that he won’t be spending time in the pokey for nearly braining Nashville cops with a chair thrown from six stories up.
Sand in My Boots has offered a waitlist for tickets. The festival site says hotel packages currently are unavailable but advises fans to check back often in case “additional inventory” pops up.
With all that said, here’s a rundown of the original sale prices versus what’s being offered in mid-December. We’re looking at single-ticket prices; if you want a pair or more, the per-ticket cost could be higher.
General admission: Sale price $399 plus fees. Now: Starting at $874 on Stubhub, which reported a recent sale at $1,073; $1,030 on Seat Geek; and $1,210 to $1,580 on Ticketmaster.
Party Pit: One critique of Sand in My Boots ticketing has been that GA doesn’t give you a shot at being up front for the main performances. For that you need at least a “Party Pit” pass, which started as a $500 upcharge to $899. The premium has scaled accordingly on the resale market: $2,260 on Seat Geek, $1,669 to $2,811 on Ticketmaster, $1,574 to $2,553 on StubHub, with a recent sale at $1,479.
VIP: Originally offered at $1,699 plus fees, now on the market for $2,581 to $3,770. StubHub reported recent sales at $2,581 and $2,832.
Super VIP: Originally $2,499 plus fees. StubHub listed a few at $8,783, while Seat Geek had four at an eye-watering asking price of $20,361.
“Livin’ the Dream:” This ultra-exclusive tier was offered at a starting price of $4,999. None appeared up for resale on the sites consulted for this story.
As to what you get for the money, the festival website has gradually begun to flesh out what it means to have a festival curated by Wallen.
In some cases, fans will see familiar features updated with reference to Wallen song titles: the Ferris wheel, a Hangout Fest feature that was missing in 2024, will return in 2025 as the “Spin You Around” Ferris wheel, and the Hangout wedding chapel morphs into “Love Somebody Lane.”
In addition to the concessions along the boardwalk, “’98 Braves Boulevard” will offer “the tailgate of all tailgates [with] cornhole, beer pong, BBQ” and more. Visitors who chose Sand in My Boots over their school’s graduation ceremony are encouraged to bring their ceremonial caps to an “Up Down Cap n’ Gown” celebration. And there will be a basketball court on the midway for “some friendly hoops competition all weekend long.”
For full information, visit sandinmybootsfest.com.