Subway is canceling its $6.99 meal deal: Here’s why

Subway is ending its latest meal deal after less than a month.

According to Restaurant Buto siness, the sandwich chain is canceling the $6.99 value meal deal earlier than expected because the sales didn’t meet expectations.

The promotion, which launched on Nov. 3, will be pulled next from the menu in restaurants on Nov. 27, but patrons will still be able to order the meal on the company’s website and app through Dec. 26.

Restaurant Business reports Subway sent a message to operators announcing the end of the value meal. In the memo, the chain said the deal performed well on market tests but fell short overall.

“While the national Meal Deal promotion is delivering the expected number of daily redemptions, overall the promotion is not driving the anticipated results,” the message said.

Subway plans to start offering another discount soon. According to Restaurant Business, the chain plans launch a digital offer giving customers 20% off any sub. That discount is expected to run from Nov. 27 through Jan. 5.

The end of the $6.99 meal deal comes amid news that Subway’s Chief Executive John Chidsey is retiring at the end of the year. According to the Wall Street Journal, Subway says Chidsey will continue to consult for the chain, focusing on international expansion and signing deals with large global franchisees.