Rock the South to return in 2025: Organizers promise ‘robust and diverse’ lineup
Get ready to cheer, country fans. Rock the South will be back in 2025, returning to Alabama on June 19-21.
Organizers on Friday confirmed new dates for the popular music festival, which typically draws thousands of country and Southern rock fans to York Farms in Cullman, 1872 County Road 469. Music acts haven’t been announced for the 13th edition of Rock the South, but a press release promises “a robust and diverse lineup, crafted to reflect the spirit and passion of their audience and community.”
The event remains a three-day affair, happening Thursday through Saturday in 2025. However, the timeframe has shifted from July to June. In 2024, Rock the South took place at York Farms on July 18-20. Rain made an impact on the festival site, but a wet weekend didn’t dampen the enthusiasm of folks who attended in 2024, slogging through mud puddles and stomping their boots for performances by Jelly Roll, Eric Church, Hardy, Parker McCollum, Oliver Anthony, Big & Rich featuring Gretchen Wilson and more.
READ: Rock the South 2024: A little rain won’t ruin the beer, freedom or country music
Rock the South (formally known as Pepsi Rock the South) has drawn big crowds in recent years, with organizers estimating attendance at more than 35,000 for each day of the 2023 festival and more than 100,000 over the weekend. Typically, the festival has been presented in June or July, with dates ranging from late May to mid-August, depending on the year.
“This festival is more than just a weekend of music — it’s a celebration of community, tradition, and the values that define Cullman,” organizer Shane Quick said via the press release. “Hosting an event of this caliber in my hometown is incredibly special. It’s a privilege to share this experience with the people I grew up with, and to see how it brings together fans from across the country to experience the heart of small-town Alabama. Every year, we strive to make it even better, honoring our roots and the incredible support of the community that has made Rock The South what it is today.”
Rock the South started off small in 2012, with a single-day lineup at Cullman’s Heritage Park that featured Dierks Bentley, Kellie Pickler, Brent Cobb and Jon Pardi. The festival changed significantly in 2013, when the new team of organizers replaced the City of Cullman and its parks department. Sara Evans and Jay Barker were co-owners of the festival from 2013 to 2015, along with Cullman concert promoter Quick. The couple made a break with the festival in 2016, but Quick continued as an owner and key organizer, teaming with Nathan Baugh of 46 Entertainment.
Rock the South moved from Heritage Park to York Farms in 2019, expanding its footprint to about 140 acres. The festival experienced some growing pains in 2019, with the advent of a new site. Moving to the acreage off Cullman County 469 caused prolonged traffic snarls, delays and frustrations for fans on roads leading into the festival. The new location was meant to accommodate the growing crowds and allow for camping, RV parking and more on-site parking. Organizers pledged to listen to complaints, improve the traffic flow and make things better for festivalgoers.
The festival was canceled in 2020 due to the coronavirus pandemic, but returned in 2021 for its ninth year and continued in 2022 and 2023 for Years 10 and 11. Rock the South presented its 12th festival in 2024.
Previous acts at Rock the South have included Chris Stapleton, Morgan Wallen, Alabama, Luke Combs, Kid Rock, Miranda Lambert, Zach Bryan, Little Big Town, Florida Georgia Line, Riley Green, Jamey Johnson, Thomas Rhett, Hank Williams Jr., Luke Bryan, Sam Hunt, Maren Morris, Alan Jackson, The Band Perry, Lynyrd Skynyrd and more. Despite its name, the festival has leaned to country music of various types, mixed with some Southern rock.
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Rock the South has raised more than $600,000 for area charities during its tenure, according to the festival website. Beneficiaries have included Cullman City Parks and Recreation, Children’s of Alabama, The Link of Cullman County and more.
Theme days have become popular at the festival in recent years, with folks who attend wearing outfits to accord with fashion concepts such as Party in the USA, Duck Calls and Overalls, Cowboy Night or Star Spangled Saturday. There’s a social and political vibe, as well, with many festivalgoers opting for conservative ideas and candidates, and wearing T-shirts with political slogans.
Organizers expanded the Rock the South concept in 2024, teaming with Kid Rock for a series of seven music festivals called Rock the Country. The two-day events were held in April through July, settling down in Southern cities that included Mobile, Alabama; Ashland, Kentucky; Ocala, Florida; and Anderson, South Carolina.
Kid Rock performed at each event, along with country star Jason Aldean. Depending on the date and city, Rock the Country lineups also featured Miranda Lambert, Hank Williams Jr., Lynyrd Skynyrd, Koe Wetzel, Brantley Gilbert, Travis Tritt, Lee Brice and more.
READ: Matt Gaetz joins Kid Rock & Co. for Trump-friendly Rock the Country fest in Mobile
“We’re really hitting that side of the country that I would say isn’t afraid to say that they love America, and love our freedom and our military, and all the things that we’re about, that kind of personify country,” Quick said of Rock the Country in an interview with AL.com. “I think our ‘why’ is special, giving people a break from all the things that are happening in the world. Getting together and unifying with people at a big, big party, with big bands and all the good stuff — good food and good beer and good music. I think a lot of good can come out of that. That makes it even more exciting for us.”