The SEC and Big Ten are discussing adding a series of 12 to 16 “challenge” games in football, according to reports by CBS Sports and USA Today.

The challenge games would operate similar to those in basketball, where comparable teams from each conference would be matched up during the regular season. Talks are considered “very preliminary” but are expected to continue, according to Dennis Dodd of CBS.

The discussions come as college football programs are looking for additional revenue streams as they prepare to share revenue with athletes amid the landmark House vs. NCAA lawsuit settlement, which is expected to take effect in 2025. In a possibly related move, Georgia Tech announced Tuesday it was moving its 2025 home game vs. arch-rival Georgia to Mercedes Benz Stadium in exchange for $10 million.

Most power-conference teams already play a high-profile non-conference game, as Alabama did vs. Wisconsin and Auburn vs. California this year. The SEC-Big Ten “challenge,” however, would match up the two conferences that generate the most revenue and thus have been driving the discussion about changes in the sport.

Where the SEC-Big Ten “challenge” games would air remains up for discussion. The SEC has an exclusive contract with ESPN, while the Big Ten splits its broadcast rights between Fox, NBC and CBS.

The SEC-Big Ten challenge would not only be lucrative for the conferences and their members, but also would create another “data point” as teams angle for spots in the College Football Playoff. A victory for, say, Texas over Ohio State (or vice versa) would be viewed more favorably in the eyes of the CFP committee than a non-conference win over a lesser opponent.